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Monthly Archives: October 2015

The missing clauses in Google’s “Customer Match”

Written on October 20, 2015 at 8:51 pm, by

In September Google announced “Customer Match”, a new tool for advertisers to target their existing customer using their email addresses. “Customer match” is almost like Facebook’s “Custom Audiences” but Google and Facebook seem engaged in “a privacy race to the bottom” and Google may have taken the lead. Targeting email addresses Advertisers aim at targeting […]